11/9/2023 0 Comments Apple video editing software![]() ![]() Clips does offer a super simple way to pull together videos and images into a single cohesive package you can fire off across a slew of media accounts (and most importantly, for Apple, Messages), leveraging the company’s existing editing software in the process.īetween the package, the press material and the sort of supplementary stickers and emojis Clips features, it’s pretty clear the company is aimed firmly at Snapchat and Instagram’s largely millennial user base. The reality is somewhere between these two camps. ![]() That’s by design, both to keep the app from being locked to a proprietary platform and because, let’s be honest, who wants to build yet another Snapchat/Instagram-style social network in 2017? Clips lets users cut together short videos and photos, add filters, emojis and music and send them out into the world - albeit without a standalone social network attached. For Apple, Clips is another play at mobile video editing - a dead simple solution for those who don’t have the time, skill set or desire to fiddle with Final Cut or even iMovie.įrom the outside, there are some unavoidable shades of Snapchat and Instagram stories. Sure, Apple launches its own standalone apps from time to time, but it’s never offered up anything quite like this. It was hard to know what to make of Clips at launch. ![]()
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